Advice and Support
Introduction
Our Diamond Education page breaks each section down into easy to understand terminology with accompanying videos and diagrams to help you along the way. We will explain what influences the appearance of your diamond and which require the most consideration.
After just a few minutes you will be on the way to becoming a diamond expert, ready to pick your very own diamond.
If you do require more advice on diamonds or anything else then please get in touch with us. We are always here to help.
Shape
This refers to the physical appearance of a diamond. There are a variety of shapes such as Round, Princess, Cushion etc. Each diamond has different characteristics but as to which is for you that is completely down to personal preference.
Carat
The carat refers to the weight of a diamond, not the actual physical size as is commonly believed.
Clarity
The clarity of a diamond refers to how many inclusions or imperfections a diamond has. A diamond with less inclusions will sparkle more, meaning it will be a higher grade and will be more valuable.
Cut
The cut of a diamond will determine its overall brilliance (Sparkle) The better the cut, the better the sparkle.
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